For Kaapse Brouwers, we build the brand from the inside out: we have clearly defined the brand DNA and positioning and translated this into a clear commercial strategy, with maximum impact at the crucial moments of purchase. We scale in a focused way by integrating sales and marketing, in order to further expand the brand nationally and internationally.

Kaapse Brouwers is pure Rotterdam. Born on the quayside, shaped by steel, harbor air, and hard work. We brew beer the way the city lives: honest, raw, and with a working-class mentality. Kaapse is rough, free, and unpolished. Creativity and culture are in its DNA, just like that Rotterdam directness. Simple and honest where it can be, outspoken where it needs to be. International, open, and diverse, just like the city itself. For everyone who feels, breathes, and tastes Rotterdam.