For UNWRAPP, we developed a distinctive blind beer tasting concept that combines experience, competition, and a brand story. We strategically deploy this concept for various beer brands and clients as an activation tool to increase trial, brand preference, and visibility, both in retail and hospitality environments.

UNWRAPP is a blind beer tasting concept that puts taste at the center: no logos, no brands, only what you actually taste. In each box, beer, flavor, and play come together, taking you on a discovery journey through different beer styles, from pilsner and blond to IPA and more. For tasters, UNWRAPP is fun, challenging, and surprising: you discover real taste without prejudice and are amazed by the influence of the brain during tasting.

For beer brands, it is a powerful marketing tool that provides honest insight into flavor preferences and brand experience, completely free from image. UNWRAPP brings discovery, comparison, and experience together in one box. Will you discover it too?